Case Study: How Did Publisher A Increase Its AI Citation Rate from 0% to Over 60%?

The New Challenge for Publishers in the Age of Generative AI Search As generative AI search services such as ChatGPT, Perplexity, and Google AI Overviews become part of everyday life, the challenges facing Korean media companies are changing as well. The question is no longer simply, “Does our article appear prominently in search results?” Instead, a new performance metric is emerging: “Does AI cite our publication when generating an answer?” Through a roughly four-month GEO (Generative Engine